The perfect shade of brown, Elderton will connect your home to the natural world.
Brown has been used in interior design for centuries, bringing balance and warmth to any room.
With an increased desire to create cozy and inviting spaces, designers are leaning into neutral brown tones through furniture, décor, and paint.
Graham & Brown has answered this call with its 2025 color of the year—Elderton—a rich, neutral-toned brown.
Why Elderton?
When selecting its 2025 shade, the brand wanted to mimic the natural elements with a grounding color, which Elderton does with its unparalleled depth.
“Elderton is a chameleon color that can be sophisticated yet cozy depending on the mood of the space it is in,” said Paula Taylor, head stylist and trend specialist at Graham & Brown, in a press release.
“It will add drama to contemporary colors by creating a theatrical backdrop, allowing them to shine through.”
Design of the Year: Rivington Folly
Elderton, named after the traditional, native elder tree, elevates Graham & Brown’s 2025 design of the year, Rivington Folly.
The dramatic wallpaper is a Victorian-era vision, featuring ancient trees and historical architectural elements pigmented in a dark tertiary hue.
Beyond wallpaper, Rivington Folly is also available as a custom mural, curtains, and Roman blinds.
“When creating our Design of the Year 2025, we wanted to draw inspiration from things close to home and close to our hearts.
Time spent walking around a local landmark in Rivington makes you appreciate the beauty that might often be overlooked, enhanced by the natural surroundings reclaiming the ancient architecture,” said Taylor.
To curate its color and design of the year for 2025, Graham & Brown has embraced its heritage and traditional interior design style to develop a timeless pairing.
“Our homes are spaces where we can be our most honest and creative selves, and Elderton is the perfect hue to unleash the potential of any room,” the brand said.
Color Palette and Complementary Colors for Elderton in Interior Design
When considering the color palette for interior design with Elderton, it’s essential to focus on creating a harmonious and balanced space.
Complementary colors that work well with Elderton include soft neutrals such as cream, beige, and ivory, enhancing Elderton’s warmth without overpowering it.
Additionally, earthy tones like olive green, terracotta, and deep mustard can create a cozy and inviting atmosphere when paired with Elderton.
For a more modern and sophisticated look, consider combining Elderton with shades of navy, charcoal gray, or dusky rose to add depth and contrast to the overall design.
Tips for Incorporating Elderton into Different Rooms and Design Styles
Here are some helpful tips for seamlessly integrating Elderton into various rooms and design styles.
Living Room:
Consider using Elderton as an accent wall color in the living room to create a focal point and infuse warmth into the space.
Pair it with light-colored furniture and accessories to balance the richness of Elderton and create a welcoming ambiance.
Bedroom:
Consider incorporating Elderton into bedding, drapery, or accent furniture for the bedroom.
Combining Elderton with soft, muted tones such as pale blue, dusty pink, or dove gray can create a serene and restful environment.
Dining Room:
Use Elderton to enhance the cozy and intimate atmosphere in the dining room.
Consider painting the walls in Elderton and complementing them with natural wood furniture and brass or gold accents to create a sophisticated and inviting space for entertaining.
Design Styles:
Elderton can be versatile and work well with various design styles.
Pair Elderton with clean lines, metallic finishes, and minimalist decor for a modern look.
In contrast, combine Elderton with natural textures, vintage pieces, and warm lighting for a more traditional or rustic style to create a timeless and inviting ambiance.
Conclusion
While Graham & Brown has established Elderton as its go-to color for 2025, the shade is timeless and can be used in your home for years.
Whether you color drench a space or incorporate it as an accent color paired with other earth tones, Elderton will make any space in your home feel warm and inviting.
